Thursday, January 17, 2008

Still Missing the Sync

Apple's new product announcements are always fun to watch, because you never know what is going to happen. Steve Job's keynote on Tuesday was especially fun, because two new products were actually free software updates and the MacBook Air seems to be such a niche product that it doesn't send me to re-calculate my budget.

Still I think, something is curiously missing in Apple's shiny digital world and the MacBook Air highlights it, given that for most people it will be an addition to their main desktop computer: how do you get the data from your main Mac to your laptop. Of course you can copy files, but this does only work for document files, for example Word files. It does not work for the “library” style repositories that the iLife applications use. For example iTunes, which just got a revamp to support rental movies. Yes, you can sync the movies to watch them on your Mac, your Apple TV and your tiny iPod or iPhone screens. But you can't take it on the road on your laptop and it's 13” or more screen. Same goes for photos, where you have to maintain a separate repository on each computer.

So, Apple, you solved the syncing of persona data between computers pretty elegantly (however pricey) with .Mac. Can we now please have an universal sync that keeps certain files, including the data of iTunes, iLife applications and pro apps like Aperture available on our laptops, while we are on the road?  


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